The Madden series has been part of gaming since 1988, delivering a virtual recreation of American football that has been entertaining players for years. Now, 34 years after the first game was released, Electronic Arts is paying homage to the iconic John Madden, who will once again grace the cover with Madden NFL 23.
On EA Sports' decision to choose Madden – who passed away in December 2021 as – game executive producer Seann Graddy said "we were thinking about this year's game and who was going to go on it, [and] it almost became an obvious answer. I say that because we really wanted to celebrate Coach in the product this year and what he's meant to us for the 30-plus years that we've been using his name in our game."
Madden, who died on December 28 at the age of 85, was also a three-time Emmy Award–winning broadcaster. He joined the broadcast booth in ’78 and worked for CBS, Fox, ABC and NBC.
Madden NFL 23 will feature three different variant covers, with each one a “tribute to a different chapter in Coach Madden’s unforgettable life.” The All Madden Edition cover will be familiar to those that have seen the original, the next being an image of Madden celebrating after Super Bowl XI in 1977, and the last showcases Madden in the analyst role later in his career.
EA has also announced that it will donate $5 million to the John Madden Legacy Commitment to Education, which will be split among a number of nonprofit organizations, including $2.5 million committed to create the EA Madden Scholarship, which will collaborate with the United Negro College Fund to generate scholarships for students at 12 Historically Black Colleges and Universities.
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